Whether you’re looking for that special dress for an upcoming event or simply adding some pizazz to your wardrobe, there’s a dress shop in Geelong that’s sure to meet your heart’s desire. The city of Geelong offers a wide range in dress shops with a variety of talented dress makers, that specialize in anything from the glamourous gowns to the boutique dresses that every “boho” girl dreams of.

People don’t often think of Geelong as being a place to go when looking for a dress shop, but the list of dress makers we have below will be sure to change a few perspectives.

The amount of diversity of dress shops in Geelong is outstanding, which made putting together our favorites quite a task. We had to comb through bridal dress makers, boutique dress shops, general clothing stores and of course the more glamourous dress makers. In the end, we’ve put together a list of the best dress shops we’re proud of.

1. Bridal House

Bridal House

If you are looking for a traditional and established dress shop, Bridal House is one of Geelong’s top dress boutiques. Founded by Anne Tevan in 1976, they have almost 50 years of experience in the business and aim to bring you top quality gowns and customizations from national and international designers. Bridal House aims to bring you and your wedding party the perfect blend of function and class and can cater to all your wedding gown needs. They have a wide range of dresses on display at their historical showroom, with hundreds of styles for you to browse and dresses from size 4 to 32, so whatever your needs they are assured to find the perfect bridal dresses for you. You can find Bridal house in the center of Geelong waterfront.

2. Foreverness Bridal Boutique

Foreverness Bridal Boutique

For a boutique that focuses on a stress-free and supportive experience, you may want to consider Foreverness Bridal Boutique. Their sales team aims to help you enjoy yourself as you find the perfect dress solutions for your special day. Founded by Vsanessa and her partner Scott, they combine trade expertise with passion and experience in the bridal industry. Along with their partners Chirs and Luaren and their dedicated sales team, you are sure to find help and support from people who really know what it takes to make your memories last forever. You can sample their collection from the world’s top bridal designers and book out a session in one of their custom designed lounges in the heart of Geelong city.

3. Pearls And Roses Bridal

Pearls & Roses Bridal

For a dress shop in Geelong that provides couture solutions from the red carpet to debutante balls, Pearls and Roses Bridal Boutique may have the store for you. They specialize in elegant, sophisticated dresses for every event and for every member of your wedding party, with your choice of top quality ready-to-wear outfits or custom made. Pears and Roses was founded by Karen and her team over 30 years ago and has been an active member of the Geelong community, even providing dresses for the wives and girlfriends of Geelong Cats Football Club. Karen and her team believe in attention too detail, and can ensure all the women at your wedding are looking their best from the bride to the flower girl.

4. Bernice Fashions

Bernice Fashions

For a boutique dress shop in Geelong with a personal touch you could check out Bernice Fashions. Yvonne Bowdler founded the bridal boutique in 1988 with an aim to bring a friendly, family vibe with care and attention to detail. Naming her business after her Grandmother, she still works with her customers personally to this day, just as Bernice used to sew and chat with the children. Yvonee loves working with each bride and bridal party she encounters and strives to create or provide dresses that suit not only the woman, but the location, tailoring her dresses to suit your wedding whether it’s on the beach, in a garden or a chapel. Book your consultation today for a service with expertise and a friendly smile.

5. Embrace Bridal Boutique

Embrace Bridal Boutique

A more recent but luxurious addition to the bridal dress scene in Geelong is Embrace Bridal Boutique. Situated in a stunning art deco building in the city’s premier shopping district, Embrace provides a space that is both comfortable and luxurious, and will make you feel as elegant as the dresses on display. Founder Kristy and her team of consultants will provide a one-on-one service to help you through each step of the process and aim to make your experience as enjoyable and memorable as it should be. You can browse their range of traditional and contemporary dress collections and find an elegant gown to suit your unique tastes and help make your special day perfect.

6. Tonia T Boutique

Tonia T Boutique

Tonia T Boutique is another great option in downtown Geelong for some stunning solutions for your dress and gown needs. This special boutique is home to a wide range of dresses for every occasion and they aim to bring you a community-based service that is not only of the highest quality but comes at an affordable price. You can browse their collection online or stop by the store to check out their dresses and accessories and find works from some of the top designers from Australia and abroad. If you are looking for a wide range of fashionable and affordable products, Tonia T boutique could be your go-to store for each and every occasion.

7. Michele’s Style Without Compromise

Michele's Style Without Compromise

For a more casual style that follows the latest trends from Australia and Europe, you might want to take a look at Michele’s style without compromise. They are a veteran boutique that has been operating in Geelong for over 25 years and aim to bring their customers contemporary and fashionable garments to suit your everyday needs while also making sure you look stylish on the city streets. For the fashionable females in Geelong, Michele’s should be a regular stop on any shopping trip, whether you’re looking for a stunning dress, a new work wardrobe or something comfy to wear at home, they are sure to have a variety of options for you and your friends.

8. SoHo bride

Soho Bride

An option for the more free-spirited brides in Geelong City would be Soho Bride. Not only will you find an unparalleled selection of contemporary gowns, but a visit to their store will make you feel like you have been transported to the heart of Manhattan. Soho founder Jade has created a trendy warehouse loft space in the suburb of Newtown, styled in the same way as the most fashionable boutiques in New York City. Jade and her team aim to bring out your own style from edgy or playful to the more classic floral and flowy. If you want to express yourself through your dress, Soho should be at the top of your bridal boutique list.

9. Noni B

For one of the most established and experienced boutiques in Geelong, look no further than Noni B. With six decades on the Geelong fashion scene, there is no equal to their knowledge and know-how. Specializing in elegant everyday fashion styles, suitable for the street, the workplace, or a night out with the girls. If you visit their shop or browse their online store you will find a wide variety of garments for every occasion, and with price tags that will encourage you to fill that cart to the brim. Not only will you be amazed at their selection, but you can shop with a clear conscience, Noni B follows ethical trading starts and has a commitment to ethical sourcing and reducing waste. For an all-around amazing shopping experience take a trip to one of their Geelong stores for your next shopping spree.

10. Argentina

For the cutting edge in Geelong fashion, Argentina is a boutique you should not miss. They stock a huge variety of garments, from gowns and dresses to swimwear, jumpsuits to shorts, each and everyone from top worldwide designers with the most up-to-date styles and fashions. You can browse their extensive online store, or pay them a visit at their Geelong or Torquay stores where one of their fashion experts will provide you with a top-quality service that will leave you looking like you belong on the cover of Vogue. Insider tip: Look out for some of their incredible sales and discounts for some high fashion at a low price.


If you’re in search of of a great dress that meets your bridal, boutique or glamor needs in Geelong then this list will have a dress shop for you. Dress shops and dress makers in Geelong are not as sparse as you may think and there’s more than a handful of top quality woman’s clothing outlets right around the corner.

Do you or someone that you know own a dress shop that should be on this list, let us know at: business@bestingeelong.com.au

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